| Why more words should be put into marketing | | | | At least this ad worked! |
| ads and what kind of questions you should ask | | | | |
| yourself to help market your business. | | | | Next time you are about to criticize sales |
| | | | copy and the amount of words being used - |
| A common complaint I hear is around the | | | | think hard about what you are criticizing... |
| length of the copy. Too much - too wordy - | | | | the sale presentation. |
| not to the point enough - "my" clients won't | | | | |
| read all that - my clients are too busy - | | | | Your ad is your sales person - would you put |
| BULL! | | | | a sales person in front of a group of |
| | | | potential clients and have them say "This is |
| Everyone seems to believe this... but the | | | | as close as we get to begging" - then stand |
| FACTS show different (actual measured data | | | | there silently looking around the room? |
| from thousands and thousands of companies and | | | | |
| tens of thousands of tests). | | | | Or would you prefer they DID SOMETHING to |
| | | | keep the prospects interest and compel them |
| Here is one ad I saw in the paper that I | | | | to take action? |
| constantly show when I am speaking or | | | | |
| teaching... | | | | Your ads are no different - make the ads work |
| | | | for you - DON'T make your potential clients |
| [Large half page ad - tons of white space all | | | | work to try and figure out what it is you do |
| over - small font right in the middle of the | | | | or want them to do! |
| ad]: | | | | |
| | | | Difficult questions you need to answer |
| "This is as close as we get to begging" | | | | |
| | | | When I start on a new copywriting job, part |
| Now THAT is the perfect example of bad | | | | of the process I go through involves having |
| advertising. Would you call them (they are a | | | | my clients fill out an extensive |
| marketing firm - go figure) based on that? | | | | questionnaire. |
| Doesn't that compel you to find out more | | | | |
| about them? Does that make you go "WOW! those | | | | Amazing how a few questions can completely |
| guys are different, I want to work with | | | | baffle an entrepreneur! |
| them"? | | | | |
| | | | This questionnaire is important to me because |
| No - most people look at that - don't even | | | | it helps me zone in on what's truly important |
| notice it - don't get what it is they are | | | | in their business. It is important to the |
| selling (or saying) - and move on quickly to | | | | business owner as it forces them to address |
| the next page. | | | | issues they have probably never thought of |
| | | | before. |
| A $3,000 USELESS AD! | | | | |
| | | | Many times, the questionnaire makes them mad. |
| Now - it doesn't cost them any more money to | | | | |
| ad more text - does it? Same sized ad - with | | | | Why? Because they see it as a lot of work - |
| a little more text - would make a MAJOR | | | | and not easy work either. They may have been |
| difference in the response they get. | | | | in business for 15 years - highly successful |
| | | | - yet never taken the time to think of some |
| Now - what if you saw something like this: | | | | of these answers. |
| | | | |
| There is no business making the most of their | | | | Which is completely wrong. |
| customer relationships - including yours | | | | |
| | | | These are questions every business owner |
| Announcing a FREE service to help you attract | | | | should know the answers to. |
| more clients and improve the cash flow from | | | | |
| your existing ones. | | | | Including you! |
| | | | |
| Calgary, AB - It's a proven fact that 63% of | | | | Here are a few to consider: |
| your clients WILL buy elsewhere due to | | | | |
| indifference on your company's behalf. Learn | | | | 1. What keeps your ideal clients awake at |
| how to maximize your customer | | | | night, worrying thoughts racing through their |
| relationships... while improving your bottom | | | | minds? |
| line bank balance. | | | | |
| | | | 2. What is the feeling or experience you want |
| Depending on your business, a 5% increase in | | | | clients to walk away with? |
| customer retention CAN mean a 95% boost to | | | | |
| your year end revenues. To receive your FREE | | | | 3. What are they afraid of? |
| training dvd and 3 marketing booklets | | | | |
| (Creative Marketing Tips, Million Dollar | | | | 4. What are they angry about? Who are they |
| Multiples, and Maximum Profits In Minimum | | | | angry at? Why are they angry? |
| Time), all designed to help find the greatest | | | | |
| opportunities to improve your marketing, fill | | | | 5. What are their top three daily |
| out the form at and everything will be | | | | frustrations? |
| mailed out to you immediately. | | | | |
| | | | 20. List 6 unique and interesting facts you |
| Or, if you prefer to leave your name and | | | | really want customers to know about you and |
| mailing address via phone message - leave | | | | the products or services you provide. What |
| your details at 403.xxx.xxxx. This is 100% | | | | makes you unique in this marketplace? What |
| free. There are no sponsored links, no pop-up | | | | makes you the ONLY choice? |
| ads, no banner ads and nothing you have to | | | | |
| buy. | | | | 24. What do you help your clients avoid? |
| | | | |
| Why? Because Readers are among the best | | | | 25. What makes you, above all other available |
| entrepreneurs I've ever worked with, and this | | | | options, the one to choose? |
| is my way of giving back. (go to the website | | | | |
| to find out who I am).One last thing: in the | | | | 32. What is your most unique personal |
| past 4 weeks some of my clients have sold | | | | characteristic or flaw? |
| 1,175 products during a new launch and | | | | |
| another sold 11,500 books in 14 days, ALL | | | | Not exactly difficult questions... but do you |
| using the techniques you get here for free. | | | | know the answers? |
| Call now. No catch. | | | | |
| | | | Spend 10 minutes right now and answer these. |
| So - would that make you more compelled to at | | | | While I only listed 9 questions out of the |
| least find out more (and collect the free | | | | total 36 I ask, it will still help you clear |
| books and reports)? | | | | you mind around what make you the logical |
| | | | person to buy from. |
| At least you have an idea on what I am doing | | | | |
| and sharing. At least you know who I am | | | | Yes, it may take time and push you out of |
| looking for. At least you know it is | | | | your comfort zone... GOOD! That's the point. |
| marketing related (compared to "This is as | | | | And that also tells you why your client may, |
| close as we get to begging" - which doesn't | | | | or may not, be buying from you. |
| give you a single clue as to what they | | | | |
| actually do). At least this gives a call to | | | | These simple questions can give you some |
| action. At least this gives some reasons why | | | | breakthroughs you can use in your marketing |
| you should take action. At least this tells | | | | and positing... definitely worth 10 minutes |
| you exactly what to do. | | | | of your time. |
| | | | |